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Entertainment & Politics Survey Reveals a Divided Nation

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Do young Republicans really like The Simpsons? Do Republican women tune into Desperate Housewives? The Lear Center joined up with pollster John Zogby to find out whether entertainment preferences in the U.S. are as divergent as our political opinions. Using statistical cluster analysis tools, we analyzed the responses of almost 4,000 respondents to 24 questions about political values. Then we checked to see whether the three unique groups that emerged from this analysis held distinct entertainment preferences. You bet they did. Find out more.

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