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Dean's Series on Sustainable Innovation:

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If you're a fan of Ready to Share, check out this video about its parent project at the Lear Center, Creativity, Commerce & Culture. Launched in 2001, CCC embraces artful combinations of scholarship, artistic work and performance as it explores the creative, legal and ethical issues facing authors, artists and creators of all types in the age of entertainment and digital revolution. The CCC

project has brought together copyright attorneys, government officials, filmmakers, fashion designers, media activists, actors, music industry vets, remix artists and academics to hash out issues surrounding the ownership of creative content. USC Annenberg dean Earnest J. Wilson III welcomed Marty Kaplan and Johanna Blakley for insights into this innovative project. This past semester, Kaplan and Blakley incorporated lessons learned from the CCC project into a series of workshops about creativity and collaboration in the academy for USC faculty in the sciences, medicine, arts, humanities and social science.

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