USC STUDENTS SAVE MUSIC INDUSTRY!
Scott McGibbon is Project Specialist at the Norman Lear Center.
Despite the cultural popularity of American Idol and continuing sky-high touring profits for artists like Madonna and U2, the recording industry continues to stare into an abyss of vanishing record sales, pirated content and a once-solid business model in tatters. Record company staffs have been eviscerated, and anything like a profitable future looks like smoke in the wind.
The Lear Center's Popular Music Project, which studies popular music in every way you can think of, wrapped up this year with an endeavor that might offer music producers as well as music lovers a few rays of hope. PMP Artist-in-Residence Courtney Holt, president of MySpace Music, asked an undergraduate working group of students from