Now you can read the transcript of this candid, illuminating conversation about art, politics and consumer culture between guerrilla artist Shepard Fairey and Sarah Banet-Weiser, USC Annenberg professor and director of the Lear Center's BrandSpace project. Fairey, an artist, graphic designer and political and social activist, emerged from the skateboarding scene in the mid-1990s and has since established his own "brand" as a cultural entrepreneur through his iconic images, like the "Obey" artwork and the Obama "Hope" poster. View the full-size video here.