Scott McGibbon
Scott McGibbon is Project Specialist at the Norman Lear Center.

On my recent L.A.-bound vacation, I took the time to check out a Web site I'd had my eye on for months: hitRECord.org , a supremely cool, online collaborative media-making venture started by actor Joseph Gordon-Levitt. It seems to have reached a happy and coherent critical mass lately (I was a bit confused when I first stumbled upon it), most deliciously expressed in a whimsical live action/animated short, Morgan & Destiny's Eleventeenth Date "The Zeppelin Zoo." Aside from the Lewis Carrollish narration and visual razzle-dazzle, what's so remarkable about this film? The credits. Wait for them, because you'll discover that there were 306 online collaborators (58 musicians, 54 actors, 95 visual artists, 95 animal creators and 4 digital engineers) who contributed ideas, music and images and then helped re-shape and remix the film into its finished state.