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      <title>Lear Center</title>
      <link>http://blog.learcenter.org/</link>
      <description></description>
      <language>en</language>
      <copyright>Copyright 2010</copyright>
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      <item>
         <title>Bouman Wins 2010 Rogers Award in Entertainment Education</title>
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<strong>Dr. Martine Bouman</strong>, director of the Center Media & Health in the Netherlands, has been named the 2010 recipient of the <strong>Everett M. Rogers Award for Achievement in Entertainment Education</strong>. 

The first woman to receive this prestigious award, Dr. Bouman will discuss her work on <strong>Wednesday, September 22</strong>, at a special noon lunch colloquium at the USC Annenberg School. That evening, she will be recognized as the sixth recipient of the Rogers award at the Writers Guild of America, West. <a href="http://www.learcenter.org/pdf/2010RogersRelease.pdf">Download the press release.</a>]]></description>
         <link>http://blog.learcenter.org/2010/09/martine_bouman_is_2010_rogers.html</link>
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          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Wed, 01 Sep 2010 13:52:27 -0800</pubDate>
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         <title>hitRECord.org</title>
         <description><![CDATA[<strong><big>Scott McGibbon</big></strong>
Scott McGibbon is Project Specialist at the Norman Lear Center.

<img alt="ZepellinZoo.jpg" src="http://blog.learcenter.org/ZepellinZoo.jpg" width="280" height="156" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />On my recent L.A.-bound vacation, I took the time to check out a Web site I'd had my eye on for months: <strong><a href="http://hitrecord.org">hitRECord.org </a></strong>, a supremely cool, online collaborative media-making venture started by actor Joseph Gordon-Levitt.  It seems to have reached a happy and coherent critical mass lately (I was a bit confused when I first stumbled upon it), most deliciously expressed in a whimsical live action/animated short, <em><a href="http://www.hitrecord.org/reel">Morgan & Destiny's Eleventeenth Date "The Zeppelin Zoo."</a></em> Aside from the Lewis Carrollish narration and visual razzle-dazzle, what's so remarkable  about this film? The credits. Wait for them, because you'll discover that there were <em>306 online collaborators </em>(58 musicians, 54 actors, 95 visual artists, 95 animal creators and 4 digital engineers) who contributed ideas, music and images and then helped re-shape and remix the film into its finished state.]]></description>
         <link>http://blog.learcenter.org/2010/09/hitrecordorg.html</link>
         <guid>http://blog.learcenter.org/2010/09/hitrecordorg.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Blog</category>
        
        
         <pubDate>Wed, 01 Sep 2010 08:50:36 -0800</pubDate>
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         <description><![CDATA[Don't <strong>fling</strong> your slower-than-ever <strong>iPhone 3G</strong> out the <strong>window</strong> just yet: A French company has invented paper board games and folding books that magically use an iPhone as an interactive playing piece or game board. <strong><a href="http://arstechnica.com/gaming/news/2010/08/a-video-game-made-of-paper-les-editions-volumiques.ars">more>></a> <a href="http://www.volumique.com/en/">more>></a></strong>]]></description>
         <link>http://blog.learcenter.org/2010/08/dont_fling_your_slower-than-ev.html</link>
         <guid>http://blog.learcenter.org/2010/08/dont_fling_your_slower-than-ev.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">News</category>
        
        
         <pubDate>Tue, 31 Aug 2010 10:43:57 -0800</pubDate>
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         <description><![CDATA[Can <strong>video games </strong>help <strong>save lives</strong>? The trapped Chilean miners just got <strong>Sony PSPs </strong>to <strong>distract them </strong>from their reality and keep their <strong>spirits up </strong>while they wait <strong>four months </strong>to be rescued. <strong><a href="http://www.dailytech.com/Trapped+Chilean+Miners+Get+Sony+PSPs+to+Escape+Reality/article19489.htm">more>></a></strong>]]></description>
         <link>http://blog.learcenter.org/2010/08/can_video_games_help_save.html</link>
         <guid>http://blog.learcenter.org/2010/08/can_video_games_help_save.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">News</category>
        
        
         <pubDate>Tue, 31 Aug 2010 10:39:54 -0800</pubDate>
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         <title>2010 Sentinel for Health Awards Finalists</title>
         <description><![CDATA[<img alt="HHSlogonew280.jpg" src="http://blog.learcenter.org/HHSlogonew280.jpg" width="280" height="95" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" />The Lear Center's <strong><a href="http://www.usc.edu">Hollywood, Health & Society </a></strong>program announced nine finalists for this year's Sentinel for Health Awards, which will be presented in a ceremony followed by a panel discussion with the writers on Wednesday, September 22, 2010, at the Writers Guild of America, West, in Los Angeles. 

In its eleventh year, the Sentinel for Health Awards recognizes exemplary achievements of television storylines that inform, educate and motivate viewers to make choices for healthier and safer lives. Five categories of storylines will be recognized - primetime drama, primetime drama minor storyline, children's programming, telenovela, and global health storyline.

The 2010 Finalists are:
<strong>Primetime Drama </strong>
•	<em>Army Wives </em>(Lifetime): "Claudia Joy's Diabetes" (diabetes); Written by Karen Maser, Rebecca Dameron, T.D. Mitchell, Elizabeth Jacobs
•	<em>Grey's Anatomy </em>(ABC): "How Insensitive" (obesity and patient sensitivity); Written by Bill Harper
•	<em>Law & Order: Special Victims Unit </em>(NBC): "Hammered" (alcohol abuse); Written by Dawn DeNoon

<strong>Primetime Minor Storyline </strong>
•	<em>Private Practice </em>(ABC): "Triangles" (schizophrenia); Written by Steve Blackman

<strong>Children's Programming </strong>•	<em>Sesame Workshop </em>(PBS Primetime Special): "Families Stand Together" (financial stress); Written by Chrissy Ferraro
•	<em>Sesame Workshop </em>(PBS Primetime Special): "When Families Grieve" (grief & bereavement); Written by Chrissy Ferraro

<strong>Telenovela </strong>•	<em>El Cartel 2</em> (Caracol TV): "Larissa's Baby" (folic acid and healthy pregnancy); Written by Jorg Hiller
•	<em>Perro Amor </em>(Telemundo): "To Give Folic Acid Is To Love You" (folic acid and healthy pregnancy); Written by Roberto Stopello and Juana Uribe

<strong>Global Health Storyline </strong>
•	<em>Law & Order: Special Victims Unit </em>(NBC): "Witness" (rape in the Congo); Written by Dawn DeNoon and Christine M. Torres]]></description>
         <link>http://blog.learcenter.org/2010/08/2010_sentinel_for_health_award_1.html</link>
         <guid>http://blog.learcenter.org/2010/08/2010_sentinel_for_health_award_1.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Tue, 31 Aug 2010 10:20:25 -0800</pubDate>
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         <title>HH&amp;S News: Zoanne Clack Presents &quot;Truth In Storytelling&quot; at CDC</title>
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In mid-August, members of the Lear Center's <strong><a href="http://www.usc.edu/hhs">Hollywood, Health & Society</a> </strong>program presented four panels at the National Conference on Health Communication, Marketing and Media at the CDC in Atlanta. As part of their team, they brought <strong>Zoanne Clack</strong>, MPH, MD, writer/producer on <em>Grey's Anatomy</em>, whose succinct presentation "Truth in Storytelling" proved to be one of the most popular. Click on the PowerPoint image above to advance through her presentation. For a larger version, <strong><a href="http://www.learcenter.org/html/projects/?cm=hhs">visit the HH&S program page</a></strong>.]]></description>
         <link>http://blog.learcenter.org/2010/08/hhs_news_zoanne_clack_presents.html</link>
         <guid>http://blog.learcenter.org/2010/08/hhs_news_zoanne_clack_presents.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Mon, 30 Aug 2010 15:39:30 -0800</pubDate>
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         <title>HOT PRESS: New Publications</title>
         <description><![CDATA[<strong>Lessons from Fashion's Free Culture</strong>
<a href="http://www.learcenter.org/pdf/TEDxBlakley.pdf"><img alt="JB60.jpg" src="http://blog.learcenter.org/JB60.jpg" width="60" height="60" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /></a>Lear Center deputy director <strong><a href="http://www.learcenter.org/html/about/?&cm=blakley">Johanna Blakley </a></strong>delivered this witty and incisive talk at this year's TEDxUSC.


<strong>A Conversation with Shepard Fairey</strong>
<a href="http://www.learcenter.org/pdf/shepardfairey.pdf"><img alt="obey80.jpg" src="http://blog.learcenter.org/obey80.jpg" width="60" height="60" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /><strong><a href="http://www.learcenter.org/html/projects/?cm=brands">BrandSpace</a></strong>'s Sarah Banet-Weiser talks with guerrilla artist Shepard Fairey about art, politics and his take on free culture in this engaging Visions & Voices event.]]></description>
         <link>http://blog.learcenter.org/2010/08/hot_off_the_press_lear_center.html</link>
         <guid>http://blog.learcenter.org/2010/08/hot_off_the_press_lear_center.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Mon, 30 Aug 2010 13:02:42 -0800</pubDate>
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         <title>Marty Kaplan at Berlin MINTiff Conference</title>
         <description><![CDATA[<img alt="MartyMINTifflogo.jpg" src="http://blog.learcenter.org/MartyMINTifflogo.jpg" width="297" height="99" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /><strong><a href="http://www.learcenter.org/html/about/?&cm=kaplan"><font size="2">Marty Kaplan </a></strong>will present the talk "Hollywood, Health & Society: The Norman Lear Center at the University of Southern California" September 7 at the MINTiff "Don't Think It's Only Entertainment..." Conference in Berlin. The MINTiif (Mathematics, Computer Science, Natural Science, Technology and Equal Opportunities in TV Drama Formats) project is funded by the German Federal Education Ministry and the European Social Fund to explore the lack of role models for women on TV in the fields of science, technology, engineering and mathematics. Also speaking at the conference is <strong><strong>Martine Bouman</strong></strong>, this year's recipient of the <strong><a href="http://www.learcenter.org/html/projects/?cm=hhs/Ev_Rogers_Award">Everett M. Rogers Award for Achievement in Education Entertainment</a></strong>.</font>]]></description>
         <link>http://blog.learcenter.org/2010/08/marty_kaplan_at_berlin_mintiff.html</link>
         <guid>http://blog.learcenter.org/2010/08/marty_kaplan_at_berlin_mintiff.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">FeatureStory</category>
        
        
         <pubDate>Mon, 30 Aug 2010 12:41:33 -0800</pubDate>
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         <title>Raymond Roker named 2010-11 Popular Music Project Distinguished Resident</title>
         <description><![CDATA[<img alt="raymondroker100.jpg" src="http://blog.learcenter.org/raymondroker100.jpg" width="100" height="123" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /><a href="http://www.learcenter.org/html/projects/?cm=pmp"><strong>The Popular Music Project</strong></a> is proud to announce <strong>Raymond Roker</strong>, Co-Founder and Publisher of <em>URB</em> magazine and URB.com, as its 2010-2011 Distinguished Resident.

Through web, print and events, URB connects with progressive urban explorers and passionate music aficionados worldwide. 

While in residence, he will lead a student workshop exploring new avenues and applications that mix music, media and technology. On <strong>Thursday, October 7, 2010, at 7 p.m.,</strong> the Popular Music Project will host an introductory presentation by Roker about his work and the challenges and promises of the new media landscape. The discussion will take place at USC Annenberg's Geoffrey Cowan Forum (Room 207). <strong><a href="http://www.learcenter.org/pdf/PMPRoker2010.pdf">Read the press release. </a></strong>]]></description>
         <link>http://blog.learcenter.org/2010/08/raymond_roker.html</link>
         <guid>http://blog.learcenter.org/2010/08/raymond_roker.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Mon, 30 Aug 2010 10:54:33 -0800</pubDate>
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         <description><![CDATA[Blogging & Tweeting. <strong>Egypt</strong> becomes a model for how social media can spur social change in the Middle East. From<strong> NPR</strong>. <a href="http://www.npr.org/templates/story/story.php?storyId=129425721"><strong>more >></strong></a>]]></description>
         <link>http://blog.learcenter.org/2010/08/blogging_tweeting_egypt_become.html</link>
         <guid>http://blog.learcenter.org/2010/08/blogging_tweeting_egypt_become.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">News</category>
        
        
         <pubDate>Thu, 26 Aug 2010 08:50:22 -0800</pubDate>
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         <title>The fashion copyright debate</title>
         <description><![CDATA[<img alt="bowden_wedge.jpg" src="http://blog.learcenter.org/bowden_wedge.jpg" width="100" height="98" class="mt-image-left" style="float: left; margin: 0 20px 20px 0;" /><font size="2">As the <a href="http://www.washingtonwatch.com/bills/show/111_SN_3728.html"><strong>Innovative Design Protection and Piracy Prevention Act</strong></a> makes its way through Congress, Lear Center Deputy Director <strong><a href="http://www.learcenter.org/html/about/?&cm=blakley">Johanna Blakley</a></strong> weighs in on its merits and how it will hurt creativity, innovation and ultimately the fashion industry. Her article was published on the Web site <em>Design Observer</em>. <strong><a href="http://observatory.designobserver.com/entry.html?entry=15078">Read her article here.</a></strong></a>]]></description>
         <link>http://blog.learcenter.org/2010/08/johanna_blakley_weighs_in_on_c.html</link>
         <guid>http://blog.learcenter.org/2010/08/johanna_blakley_weighs_in_on_c.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Mon, 23 Aug 2010 08:39:15 -0800</pubDate>
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         <title>Why Me? A Visions &amp; Voices Event</title>
         <description><![CDATA[<img alt="WhyMe.jpg" src="http://blog.learcenter.org/WhyMe.jpg" width="75" height="101" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />

<a href="http://ijpc.org/page/director.html"><strong>Joe Saltzman</strong></a>, director of the Lear Center's<strong><a href="http://www.learcenter.org/html/projects/?cm=ijpc"> IJPC project</a></strong>, will screen his landmark 1974 documentary on breast cancer <strong><em>Why Me?</em></strong> as part of a special USC Visions & Voices event. This award-winning documentary addressed a subject not seen before that time on television; it was viewed by one out of every three women in the Western world, and it has been credited with saving thousands of lives. The event takes place <strong>Thursday, Oct. 21 at 6:30 p.m.</strong> in the Annenberg Auditorium.

For more information, visit the <a href="http://www.usc.edu/dept/pubrel/visionsandvoices/"><strong>USC Visions & Voices Website</strong></a>.]]></description>
         <link>http://blog.learcenter.org/2010/08/why_me_a_visions_voices_event_1.html</link>
         <guid>http://blog.learcenter.org/2010/08/why_me_a_visions_voices_event_1.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Tue, 17 Aug 2010 13:30:21 -0800</pubDate>
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         <description><![CDATA[A group of <strong>scientists</strong> found the <strong>perfect place to study </strong>and think about how <strong>heavy use of digital devices </strong>effects the <strong>brain</strong>: rafting on the <strong>San Juan River </strong>in Utah. <strong><a href="http://www.nytimes.com/2010/08/16/technology/16brain.html?_r=2&emc=eta1">more >></a></strong>]]></description>
         <link>http://blog.learcenter.org/2010/08/a_group_of_scientists_found.html</link>
         <guid>http://blog.learcenter.org/2010/08/a_group_of_scientists_found.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">News</category>
        
        
         <pubDate>Mon, 16 Aug 2010 11:47:01 -0800</pubDate>
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         <description><![CDATA[<strong>Web video shows</strong>, like <strong>zombies</strong>, keep coming back. This time, they might be <strong>unstoppable</strong>. Venture capital firms are again paying attention to the industry and one show has jumped from the Web to cable TV. <strong><a href="http://www.nytimes.com/2010/08/09/business/media/09video.html?scp=1&sq=AFter%20drought,%20hope%20for%20shows&st=Search">more >></a></strong>]]></description>
         <link>http://blog.learcenter.org/2010/08/web_video_shows_like_zombies.html</link>
         <guid>http://blog.learcenter.org/2010/08/web_video_shows_like_zombies.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">News</category>
        
        
         <pubDate>Mon, 16 Aug 2010 11:42:36 -0800</pubDate>
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         <title>Laureana Toledo&apos;s The Limit: Screening &amp; Discussion @ Redcat with Josh Kun</title>
         <description><![CDATA[<img alt="Redcat85.jpg" src="http://blog.learcenter.org/Redcat85.jpg" width="85" height="83" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" />REDCAT will host the U.S. premiere of a new film by Mexico City-based artist Laureana Toledo on Tuesday, August 17, at 8:30 pm, followed by a post-show discussion and Q&A with the artist and <strong><a href="http://www.learcenter.org/html/projects/?&cm=pmp/kun">Josh Kun</a></strong>, director of the Lear Center's <strong><a href="http://www.usc.edu/pmp">Popular Music Project</a></strong>.

Disguised as a thirty minute fan documentary, <em><strong>The Limit </strong></em>investigates how information and pop culture are digested, what activates our fantasies and expectations, and how the secondary role of women around rock bands is funnily reversed. For more information and tickets, <strong><a href="http://www.redcat.org/event/laureana-toledo">click here</a></strong>.]]></description>
         <link>http://blog.learcenter.org/2010/08/laureana_toledo_screening_disc.html</link>
         <guid>http://blog.learcenter.org/2010/08/laureana_toledo_screening_disc.html</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Center</category>
        
        
         <pubDate>Tue, 10 Aug 2010 11:27:37 -0800</pubDate>
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