"awaken to what carbon pollution is doing to our planet, to our oceans, to our seasons, to our storms. And I wonder, 'Why is it that we are so comfortable asleep, when the warnings are so many and so real?' What could beguile us away from wakefulness and duty? I was recently at a Senate meeting where I heard a member of our Senate community say, 'God won't allow us to ruin our planet.'... [That] statement... is less an expression of religious thinking than it is of magical thinking."

to provide tools on an "open-source" basis, putting socially minded nonprofit groups on a more equal footing with corporate advertisers, who use sophisticated, but expensive, measurements.